KAREY GREEN

How to Build a Brand Customers Love

This lighthearted Salesforce YouTube series featured marketing influencer Adam Erhart. The strategic partnership was created with the goal of leveraging Adam's broad audience base, and drive viewers to Salesforce+. 

In this episode, Adam Erhart unpacks an episode of Connections featuring Salesforce CMO Sarah Franklin and YETI CMO, Paulie Dery, discussing what YETI is doing to build a "cult brand."

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PERFORMANCE:

Within days of its release, the video became the #1 performing video for click-through-rate,

sending audiences from YouTube to Salesforce's new streaming platform, Salesforce+. ​

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COMPANY

Salesforce​


SUPERVISING PRODUCER​

Karey Green